[A version of this post appears on the O’Reilly Strata blog.] The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have long been at the forefront of many data technologies, strategies, and techniques. By now it’s well-known that many impressiveContinue reading “Big Data and Advertising: In the trenches”
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