[A version of this post appears on the O’Reilly Strata blog.] The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have long been at the forefront of many data technologies, strategies, and techniques. By now it’s well-known that many impressiveContinue reading “Big Data and Advertising: In the trenches”
Category Archives: Marketing
Pattern-detection and Twitter’s Streaming API
[A version of this post appears on the O’Reilly Strata blog.] Researchers and companies who need social media data frequently turn to Twitter’s API to access a random sample of tweets. Those who can afford to pay (or have been granted access) use the more comprehensive feed (the firehose) available through a group of certifiedContinue reading “Pattern-detection and Twitter’s Streaming API”
Moving from Batch to Continuous Computing at Yahoo!
[A version of this post appeared on the O’Reilly Strata blog.] My favorite session at the recent Hadoop Summit was a keynote by Bruno Fernandez-Ruiz, Senior Fellow & VP Platforms at Yahoo! He gave a nice overview of their analytic and data processing stack, and shared some interesting factoids about the scale of their bigContinue reading “Moving from Batch to Continuous Computing at Yahoo!”