Category: Marketing
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Big Data and Advertising: In the trenches
[A version of this post appears on the O’Reilly Strata blog.] The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have…
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Pattern-detection and Twitter’s Streaming API
[A version of this post appears on the O’Reilly Strata blog.] Researchers and companies who need social media data frequently turn to Twitter’s API to access a random sample of tweets. Those who can afford to…
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Moving from Batch to Continuous Computing at Yahoo!
[A version of this post appeared on the O’Reilly Strata blog.] My favorite session at the recent Hadoop Summit was a keynote by Bruno Fernandez-Ruiz, Senior Fellow & VP Platforms at Yahoo! He gave a nice…